Reverse appends is when you obtain one field of data and use it to return all other data that can be tied to it. Let’s say, for example, a business wants to send out a marketing campaign but wants to personalize it. They have a list of valid emails, but no full names. What can they do? They can reverse append their data using the email address, and receive the names, and any other information they may need to make the email campaign more personalized such as demographics, or interests.
Reverse appending is open for almost any dataset, from names, to email addresses or phone numbers. Reverse appending match rates are not as good as forward appending. Forward appending is known to be more accurate and the process takes less time than the reverse appends.
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Upload your data securely to our experienced team, We will analyze the content and fill your data file to establish a match rate Complete the match against our global pool of data Successful matches are verified by our in-house verification software before returning the file.